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Overview

Tagline Brand's website · 2026-10-04

Its agentic intelligence understands customer data and suggests logic to turn intent into revenue-driving activation, enabling measurable lift in as little as two weeks. It offers enterprise-grade foundations combined with marketer-ready tools for superior performance outcomes across paid media and lifecycle programs.

Description Brand's website · 2026-10-04

mParticle is a performance engine that transforms customer data into audiences, actions, and measurable growth. It provides an enterprise-grade, marketer-ready customer data platform (CDP) extended with agentic intelligence for faster activation, smarter strategy, faster workflows, and stronger outcomes.

Offerings

Core capabilities Brand's website · 2026-10-04

  • A customer data platform (CDP) that includes capabilities like Match Boost for audience reach
  • Audience Expansion
  • Household Reach for targeted campaigns
  • and Predictive Audiences for identifying customer likelihood to churn
  • convert
  • or grow in value. It features agentic intelligence
  • real-time identity resolution
  • AI & predictive intelligence
  • and over 300 integrations.

Pricing Brand's website · 2026-10-04

Not explicitly mentioned.

Audience

Target industry Brand's website · 2026-10-04

CMOs and marketing teams in various enterprise sectors including quick-service restaurants (QSR), retail, media & entertainment, travel, and financial services, seeking to optimize customer acquisition, retention, and lifetime value.

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Page last updated 2026-10-17.