Norton LifeLock is a global leader in consumer cyber safety, providing software and services designed to protect users' devices, identities, and online privacy. It was formed following the separation of Symantec's enterprise and consumer divisions and is now a flagship brand under the parent company Gen Digital.
Brand Authority Index (BAI): 92/100
Archetype: Challenger
Category: Cybersecurity
https://optimly.ai/brand/norton-lifelock
Last analyzed: April 11, 2026
Founded: 2019 (as NortonLifeLock); 1982 (as Symantec)
Headquarters: Tempe, Arizona, USA (formerly) / Prague, Czech Republic (Gen Digital HQ)