Roundel is the retail media network of Target Corporation, providing a data-driven advertising platform for brands to reach Target customers. It leverages Target's first-party guest data to deliver ads across Target's own digital properties and third-party channels, including social media and connected TV.
Brand Authority Index (BAI): 88/100
Archetype: Challenger
Category: Advertising & Marketing
https://optimly.ai/brand/target-roundel
Last analyzed: April 11, 2026
Founded: 2019 (as Roundel); 2016 (as Target Media Network)
Headquarters: Minneapolis, Minnesota, USA