Target Roundel
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Overview
Tagline Brand's website · 2026-10-04
Access to Target’s high-fidelity, verified first-party 'Guest' data combined with closed-loop attribution to physical and digital store sales.
Description Brand's website · 2026-10-04
Roundel is the retail media network of Target Corporation, providing a data-driven advertising platform for brands to reach Target customers. It leverages Target's first-party guest data to deliver ads across Target's own digital properties and third-party channels, including social media and connected TV.
Offerings
Core capabilities Brand's website · 2026-10-04
- Search Ads
- Display Ads
- Social Media Ads
- Connected TV (CTV) Ads
- Programmatic Media
- Measurement & Analytics.
Pricing Brand's website · 2026-10-04
Usage-based / Ad Spend Commission / Enterprise
Audience
Target industry Brand's website · 2026-10-04
CPG brands, Electronics, Apparel, Home Goods, and agencies representing retail-focused advertisers.
Landscape
Competitors Brand's website · 2026-10-04
- Walmart Connect
- Amazon Advertising
- Kroger Precision Marketing (KPM)
- Member's Mark Media (Sam's Club)
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Claim Target Roundel — free →Page last updated 2026-10-17.