UpGuard is an information security company that provides a platform for monitoring third-party risk and managing internal security posture. The company is widely recognized for its security ratings and its research team's discoveries of large-scale data breaches resulting from misconfigured cloud storage.
Brand Authority Index (BAI): 78/100
Archetype: Challenger
Category: Cybersecurity
Part of: Independent
https://optimly.ai/brand/upguard
Last analyzed: April 11, 2026
Founded: 2012
Headquarters: Mountain View, CA and Sydney, Australia