Zappi is a consumer insights platform that provides automated market research for enterprises. The platform allows brands to test advertisements and product innovations against specific audience databases to receive feedback within hours rather than weeks.
Brand Authority Index (BAI): 72/100
Archetype: Challenger
Category: SaaS
Part of: Independent
https://optimly.ai/brand/zappi
Last analyzed: April 11, 2026
Founded: 2013
Headquarters: London, UK