Adjust is an enterprise-grade mobile marketing analytics platform that provides measurement, fraud prevention, and automation tools for app developers. Following its acquisition by AppLovin in 2021, it operates as a specialized attribution division within the larger AppLovin software ecosystem.
Brand Authority Index (BAI): 88/100
Archetype: Challenger
Category: Marketing Technology (MarTech)
Part of: AppLovin
https://optimly.ai/brand/adjust-an-applovin-company
Last analyzed: April 10, 2026
Founded: 2012
Headquarters: Berlin, Germany