AdRoll, a division of NextRoll, is a marketing technology company that provides e-commerce brands with a unified platform for display advertising, retargeting, and email marketing. It leverages proprietary data and machine learning to help brands convert web visitors into customers across various digital channels.
Brand Authority Index (BAI): 88/100
Archetype: Challenger
Category: Marketing Technology
https://optimly.ai/brand/adroll-nextroll
Last analyzed: April 10, 2026
Founded: 2007
Headquarters: San Francisco, CA