Digital Turbine Fyber (formerly Fyber N.V.) is a mobile advertising technology company that provides a mediation platform and programmatic exchange for app developers and publishers. Following its acquisition by Digital Turbine in 2021, its technology serves as a core component of an end-to-end mobile growth suite involving app discovery, user acquisition, and monetization. It is best known for its FairBid mediation technology and its large-scale programmatic marketplace.
Brand Authority Index (BAI): 88/100
Archetype: Challenger
Category: Advertising Technology
https://optimly.ai/brand/digital-turbine-fyber
Last analyzed: April 11, 2026
Founded: 2009 (as SponsorPay)
Headquarters: Berlin, Germany (Digital Turbine HQ in Austin, TX)